Xiaomi Redmi 4A sale sets a new record: 250,000 units sold in 4 minutes Read

Xiaomi Redmi 4A the new handset from the popular Chinese manufacturer was unveiled on Monday, 20 March. It went on its first sale on Thursday, March 23 in India at 12 pm IST exclusively on Amazon India and Mi.com.

While Xiaomi follows the online sale strategy quite religiously, according to the company, the sale for the new Redmi 4A smartphone has unexpectedly set a new record for the fastest smartphone sale on launch day in India.

Xiaomi claims that across both Amazon India and Mi.com, close to 250,000 units of the Xiaomi Redmi 4A were sold within 4 minutes. Adding to that, Amazon India seemingly surprised also revealed that the ongoing sale saw site-wide orders spike to a record 1,500 per second and 5 million hits per minute. What’s more exciting to know is that the e-commerce giant received over 1 million ‘notify me’ alerts from consumers. Amid this excitement, Noor Patel, Director Category Management, Amazon India said, “We are thrilled to have witnessed such an overwhelming customer response for the Redmi 4A smartphone. Smartphones have been a top selling category on Amazon.in and the phenomenal sale today reinforces our focus on expanding the selection and giving our customers the best to choose from.”

Likewise, Raghu Reddy, Online Sales Head, Xiaomi India commented, “We are pleased with the record sales of more than 250,000 units of Redmi 4A on Amazon and Mi.com. The device has much to offer to customers and it is the best in its price segment. Our Mi Fans are at the core of our business and their response to the sale has been tremendous. This is our most affordable smartphone to date and delivers on our brand promise of innovation for everyone.”

NETWORK Technology GSM / HSPA / LTE
LAUNCH Announced 2016, November
Status Available. Released 2016, November
BODY Dimensions 139.9 x 70.4 x 8.5 mm (5.51 x 2.77 x 0.33 in)
Weight 131.5 g (4.66 oz)
SIM Dual SIM (Nano-SIM/ Micro-SIM, dual stand-by)
DISPLAY Type IPS LCD capacitive touchscreen, 16M colors
Size 5.0 inches (~69.0% screen-to-body ratio)
Resolution 720 x 1280 pixels (~296 ppi pixel density)
Multitouch Yes
– MIUI 8
PLATFORM OS Android OS, v6.0.1 (Marshmallow)
Chipset Qualcomm MSM8917 Snapdragon 425
CPU Quad-core 1.4 GHz Cortex-A53
GPU Adreno 308
MEMORY Card slot microSD, up to 256 GB (uses SIM 2 slot)
Internal 16/32 GB, 2 GB RAM
CAMERA Primary 13 MP, f/2.2, autofocus, LED flash
Features Geo-tagging, touch focus, face/smile detection, HDR, panorama
Video 1080p@30fps
Secondary 5 MP, f/2.2
SOUND Alert types Vibration; MP3, WAV ringtones
Loudspeaker Yes
3.5mm jack Yes
– Active noise cancellation with dedicated mic
COMMS WLAN Wi-Fi 802.11 b/g/n, Wi-Fi Direct, hotspot
Bluetooth v4.1, A2DP, LE
GPS Yes, with A-GPS, GLONASS, BDS
Infrared port Yes
Radio FM radio
USB microUSB v2.0
FEATURES Sensors Accelerometer, gyro, proximity
Messaging SMS(threaded view), MMS, Email, Push Mail, IM
Browser HTML5
Java No
– Xvid/MP4/H.265 player
– MP3/WAV/eAAC+/FLAC player
– Photo/video editor
– Document viewer
BATTERY Non-removable Li-Ion 3120 mAh battery
MISC Colors Gold, Rose Gold, Dark Gray
Price group 3/10

 

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