Google has added a new feature into its mobile search results. Dubbed ‘Review from the Web,’ the feature shows user-generated content from third-party websites in the mobile search results. The company will curate user reviews on places, TV shows, restaurants, movies and more from up to three websites and show them in the results directly.
“Today, we’re introducing Reviews from the web to local Knowledge Panels, to accompany our recently launched best-of lists and critic reviews features. Whether your site publishes editorial critic reviews, best-of places lists, or aggregates user ratings, this content can be featured in local Knowledge Panels when users are looking for places to go,” reads a company blog post.
The ‘Review from the web’ feature will arrive as an update to the Google app. The company has also provided guidelines as to how site owners can include the user rating from their sites for the feature.