Android Dominates Smartphone Market With 97% Share


Android’s share of the Indian smartphone OS market jumped to 97.1% in second quarter of 2016, according to market research firm Strategy Analytics. The figure stood at 90% in the year-ago quarter.

According to Rajeev Nair, who is Senior Analyst at Strategy Analytic, the total smartphones shipment grew 19 per cent annually from 25.8 units in Q2 2015 to 30.7 million in Q2 2016. “India is currently the world’s third largest smartphone market, after China and the US.” India is growing quickly due to low smartphone penetration rates, an expanding middle class with more disposable income, and intense competition among major vendors, retailers and operators,” he said.

.Meanwhile, iOS’ share of the Indian smartphone OS market almost halved, coming down to 2.4% from 4.5%. The Cupertino-based company only managed to ship 0.8 million iPhones in the country during last quarter.Apple iOS fell 35 percent annually and shipped 0.8 million smartphones in India in Q2 2016..

“Apple’s smartphone marketshare has halved from 4 percent to just 2 percent in India during the past year. Apple iOS will need to reduce iPhone pricing to cheaper levels, attract more operator subsidies and enlarge its retail presence through Apple stores or online channels if it wants to regrow significantly in the future,”says Strategy Analytics’ DirectorWoody Oh .

If the numbers are any indication, Android has taken such a lead that it will be hard for Apple to gain any momentum without drastically reducing its product prices.

Source : Gadgets360


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